Curious about our methods ?
Here's what we do
Brief development
- Define your research objectives.
- Develop a clearly laid out project management plan.
- Estimate project start and end dates based on team capacity.
- Outline project milestones and their key dates.
- Outline required deliverables and person responsible for associated tasks.
Research design
- Define the target market/s you wish to focus your attention on.
- Explore a range of methodologies available to you and choose the one/s most suited to your needs.
- Determine the appropriate study sample size, ensuring it is statistically robust, affordable, and attainable within proposed timeline.
Questionnaire design
- Generate questions in line with your objectives.
- Explore areas not detailed in the brief but beneficial to your business.
- Remain mindful of complexity and respondent fatigue.
- Upload onto survey tool and test survey for ease of navigation.
Field management
- Run pilot study where possible.
- Keep track of completion rates.
- Request regular fieldwork reports from fieldwork team.
- Provide periodic fieldwork updates.
- Manage cut off of fieldwork in relation to sample achieved or impact on timeline.
Reporting
- Create a charting template suited to the report’s intended audience.
- Ensure all areas of the questionnaire are addressed.
- Use visual queues relevant to you and your industry.
- Headline charts so as to deepen understanding of data displayed.
- Summarise key points relative to your objectives.
- Prepare report for presentation to relevant stakeholders.
Data analytics
- Extract data at a total market level as well as your required target markets.
- Check data integrity.
- Apply relevant advanced analytics and data science analysis tools.
- Develop models to uncover insights.
- Help you understand large and complex data sets.
Insight generation
- "WHAT"
- Recap the key take-outs of your research
- "SO WHAT"
- Explore the impact of key take-outs on your business
- “NOW WHAT”
- Develop actionable insight to guide your strategic objectives
Consulting
While we offer an end to end project management solution, we will be happy to partner with your current research team to fulfill a potential need with any combination of the above services.
