Curious about your market ?
Here’s what we can tell you.
“We want to live your brand, and more importantly we want to help you seek answers and connect with consumers in a way that is authentic and relevant to the ethos of your brand. “
Arnold Samuels – Founder
Market size
How big is the total available market for your given product/service?
Consumer profile
What are your untapped markets? How can you increase usage among current consumers? What can we learn from consumers’ purchase journey?
Awareness
Do consumers know about you, do they recognize you at point of purchase or engagement?
Consideration
Are you part of consumers repertoire? Who in your competitive landscape do they consider? What drives consideration? How do they gather information about you?
Usage
How often do consumers use your product/service? What are the barriers to use your product/service?
Growth
What are your untapped markets? How can you increase usage among current consumers? What can we learn from consumers’ purchase journey?
Communication
Where do consumers get to see or hear about you? What do they understand from your communication?
Perception
What is your brand identity? How do consumers speak about you to others?
User experience
How do consumers experience your product/service? What are areas of misunderstanding or confusion during usage? Do consumers understand features and benefits?
Affinity
What do consumers love and/or hate about you ? How would consumers improve your offering given the chance?
Satisfaction
Retention & Acquisition
